What is a mood board?

October 16, 2021

a mood board example

Moodify aims to be a tool to help designers, freelancers, and agencies get started with their client engagements easier. We do that by guiding their clients through a mood board creation process and therefore reduce the chance that the client will want revisions. So what exactly is a mood board?

A mood board is simply a collection of elements that help set the direction for a design engagement. Clients will often have a particular vision for their brand or project and a mood board helps capture that vision on the front-end. The elements of a mood board can be images, color swatches, fonts or typographic examples, website components (like menus and button styles), or really anything.

Mood boards are typically used by designers to set up a “look and feel” for what they’re working on. Maybe they want to design a shopify store for a luxury brand and therefore need images that are “chic” or “edgy”. Other times they could be designing a website for a local business who wants their brand to be presented as “reputable” or “trustworthy”. Moodify will aim to capture these adjectives on the front-end and then present some options to the client that represents these adjectives (once we’ve actually launched, that is).

Mood boards are not just for web designers. They’re used by interior designers, architects, fashion designers, film producers, and art directors. Many times interior designers and architects will include samples of wall paper, tile, or other physical elements in their design. Film producers often find still shots from other movies that convey the mood for a particular scene or an entire film. Fashion designers may include samples of fabric and sketches of silhouettes. Really a mood board can be used for almost any creative endeavor. Moodify’s particular focus is on the digital space.

Ultimately, without a mood board in place, it’s likely that a designer will have some idea of the direction they want to go in, but that idea and the client’s idea may not match up. That’s where Moodify comes in. We walk the client through creating a moodboard on their own and then present the end result to the designer, making the client happier with the results and reducing the amount of rework the designer has to do.

Our aim is to help out freelancers or designers who may be working on a freelance marketplace like Fiverr or Upwork or Dribbble and are handling multiple engagements at one time. Moodify also aims to help out agencies who likely have a large number of client engagements at any particular time and would like to reduce the number of meetings required.